I’m Kareem El-Assal, Principal of El-Assal Insights, and Founder of Section 95, a website dedicated to analyzing Canada’s immigration system.

I provide Canadian immigration services to business, government, and non-profit clients. My focus areas include policy analysis, research, strategy, communications, technology, and digital marketing.

I have 15 years of Canadian immigration experience, working in business, government, and non-profit environments. I have authored over 500 immigration publications, organized over 20 events, delivered over 100 presentations, and been interviewed by the media over 70 times. I have been cited in the Government of Canada’s 2020 Annual Report to Parliament on Immigration, and studies conducted by Canada’s Parliament, Statistics Canada, the OECD, among others.

I have provided Canadian immigration policy advice to the Canadian Senate and Parliament, federal, provincial, and territorial governments, Deloitte, McKinsey & Company, the Boston Consulting Group, and government delegations from Sweden, Denmark, Finland, France, Germany and Switzerland.

Media outlets that have interviewed me include the Toronto Star, Economist, Reuters, BNN Bloomberg, Maclean’s, Walrus, Globe and Mail, National Post, New York Times, Washington Post, Forbes, CTV, CBC, as well as outlets in countries such as India, Japan, Australia, Brazil, and the United Kingdom.

I am a mentor through the Toronto Region Immigrant Employment Council (TRIEC) and the University of Toronto’s Woodsworth College. In 2024, I became a recipient of the Government of Canada’s King Charles III Coronation Medal for service to Canada.

Please contact me if you wish to get in touch:

Contact me for:

• Media enquiries
• Business opportunities
• Research or presentation opportunities
• Technology, digital marketing, and SEO services